BRAC’s HR Toolkit BRAC's HR Toolkit Location is often a huge influence in employment decisions. Baton Rouge has a lot to offer including a bustling arts culture, revitalized urban core and delectable culinary scene – all great advantages that draw talent to our region. As competition for talent and customers continues to grow, use location as an advantage to working with your Baton Rouge-based company. Find out how with the Baton Rouge Toolkit – a valuable resource that makes it easier to explain the best ways to live, work and play in the Capital Region. With key messages to use in your marketing materials and tips to apply to your human resources strategy, this guide offers you simple takeaways to start landing top talent.